The Michelin CPK program redefines how fleets manage their tyres. Instead of purchasing tyres outright, fleets pay based on the actual kilometers traveled.
This model aligns tyre costs directly with vehicle usage, delivering tighter budget control, improved uptime and longer tyre lifespan through scheduled maintenance, professional retreading and continuous monitoring
Tyre Performance Solutions
Tyres and services aligned to maximize mileage and reliability across your fleet
Professional Retreading
Scheduled retreading that extends tyre lifespan and reduces total cost per kilometer
Fleet Monitoring & Control
Continuous performance tracking through data-driven KPIs, supporting safety and compliance
Built-in Sustainability
Tyre lifecycle optimization that supports safety, compliance and sustainability across your fleet operations
Improved Fleet Uptime
Proactive maintenance scheduling that minimizes downtime and keeps operational costs under control
We evaluate your routes, load patterns and tyre history to build the right program baseline for your operations
We define the tyre mix, service intervals and Cost-Per-Kilometer targets tailored to your fleet's specific needs
From installation to monthly performance reviews, we manage the entire program to keep your fleet performing at its best
Central Trading Company has been Michelin's partner in Dubai and the Northern Emirates for over four decades. This long-standing collaboration combines Michelin's global tyre engineering with Central Trading Company's deep local market expertise and distribution strength, ensuring every CPK programme is delivered by the right people with the right infrastructure on the ground.
Central Trading Company LLC
Al Ittihad Road
Al Khabaisi Area
PO Box 812
Deira, Dubai, UAE
